Former Love Broadcasting Chairman passes away

Jimmy Love, III
Jimmy Love, III

By Jeff Lawson - bio | email

BILOXI, MS (WLOX) - The former chairman of Love Broadcasting passed away Monday.

Jimmy Love, III, 64, was a man who meant a great deal to WLOX-TV and the Mississippi Coast.

Love was the son of the founder of WLOX TV. After his father passed away in 1972, Jimmy Love, III became Chairman of Love Broadcasting.

By the early 1980s, Jimmy felt the call to come back home. He left behind a job on Wall Street to return to South Mississippi and take an active role in the day to day management of the television station.

WLOX General Manager Leon Long came to work at WLOX more than 40 years ago. He worked with Jimmy Love for many of those years, and remembers a man who was intelligent and articulate.

"Jimmy had a vision for what this company should be," Long said. "He thought that we needed to be not just a small market television station, but a very good television station."

So, that's when Love and his managers made the commitment to do exactly that.

Since that time, WLOX-TV, has been an integral part of the community.

Long, who has been the Vice President and General Manager at WLOX for many years, said the Love family knew that to be successful meant investing in the station and its people.

The formula worked and that was good news, not just for WLOX but also South Mississippi.

Although the Love family sold WLOX to the Liberty Corporation 14 years ago,  Leon Long has no doubt,  that Jimmy Love remained proud of what the television station has become over the years.

Jimmy Love, III accomplished a lot in his lifetime.  He was a successful broadcaster and businessman, and a man of vision. All of us who are a part of the WLOX family will miss our friend, as will the people of South Mississippi.

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