New Year's Eve rings in big sales for some businesses

By Trang Pham-Bui - bio | email

D'IBERVILLE, MS (WLOX) - The racks were filled with champagne and sparkling wine. They are two of the biggest sellers on New Year's Eve. Shoppers streamed in to OD Package Store in D'Iberville on Wednesday, gearing up for a night of celebration.

"New Year's Eve is the second busiest of the year," said store owner Oliver Diaz.

Stores have been stocking up on the bubbly for at least a week now. By the bottle or by the case, customers were willing to spend the money.

"The economy is bad, but the liquor store is probably recession proof," said Diaz. "Because when the times are good, people drink.  And when the times are bad, people drink also."

Many people planned to toast the new year quietly.

"Just staying home. Being a good little boy," said Steve Cook of Woolmarket.

"Probably going to buy some scotch and have scotch and a cigar," said James Murff of D'Iberville. "It's a tradition. Nine years now."

Of course, there were plenty of people who planned to party away from home. They kept beauty salons busy throughout the day.

"I got a few of them who want the pretty up-dos and things like that. Some of them just for color," said Devon Thompson, a hairdresser at Sassi Frass Salon. "Yeah, it's probably that midnight kiss. Got to make sure they look good."

Cassie Holland of St. Martin was getting her hair trimmed and straightened for a very special evening.

"Because this is the first New Year's that I'm 21, so I get to go out and actually celebrate New Year's at a casino," said Holland. "Yes, I'm excited. Very excited."

All this New Year's spending gives businesses reason to celebrate. Many liquor stores expect a huge rush as people get off work. So they plan to stay open until 10 PM.