Stores attract shoppers with after Christmas sales

BILOXI (WLOX) - Traditionally the day after Thanksgiving and the Saturday before Christmas are the busiest shopping days of the year. Now retailers are luring consumers into stores on the day after Christmas by offering deep discounts.

"It's like a bargain hunters dream" says Julie Fox from Dillards.

Significant sales prices are getting shoppers out of the house and into Edgewater Mall "They want to take advantage of the sales going on" according to mall Marketing Director Michelle Rogers.

For the first time ever, J.C. Penney opened it's doors at 5:30 am and found that consumers were more than ready to get up early and find deals.