Association encouraging retailers and shoppers to explore "The Rue"

BILOXI, MS (WLOX) - A new push to get people interested in old Biloxi is off to a slow start.... but business owners say they're optimistic. Main Street Biloxi's "Shop the Rue" is part of that push.

The event promotes shops and giving artists a place to showcase their work to holiday shoppers and On Saturday, we found only about two or three craftsmen who had set up booths along Rue Magnolia.

A business owner says hurricane rebuilding and a struggling economy are obstacles in bringing back downtown Biloxi but she still sees the glass as half full.

"We're forging ahead because it's coming,"said salon owner Leoni Johnston. "There's no doubt about it. It's coming. We're right here off of casino row. There are tourists who will walk up and they're always looking for more. Looking for somewhere to have lunch or something to buy or something to do. The opportunity is unlimited. Just need the commitment."

Johnston says the Main Street Biloxi is also trying to attract more retailers to the area. Recently, Rue Magnolia welcomed a new pottery shop.