The Salvation Army's Red Kettle goes back online

BILOXI, MS (WLOX) - The Salvation Army's Red Kettles have been an American tradition since 1891. The Salvation Army is embracing internet technology and launching an Online Red Kettle drive starting November 1, 2008.

They will be raising much-needed funds to support the Salvation Army's vital work at Christmastime and year 'round. The Online Red Kettle campaign has been designed to reach more people over the internet.

"With the economic downturn, it is essential that The Salvation Army remain on the cutting edge of technology to continue meeting needs in the community," said Major John R. Jones the Divisional Commander for the Salvation Army's ALM Division. "Now more than ever, the Army is in need of our constituents to step forward and support the work of the Salvation Army. The Online Red Kettle is a fun and exciting way to watch your influence grow to impact lives." 

This campaign allows businesses, individuals and groups to become a vital component of the fundraising efforts for the Christmas season.

Supporters can host their own online Red Kettle and then send emails to others containing a link to their Red Kettle page. It's fun, easy and for a great cause. There are several different kettles that can be sponsored:

  • Business Kettles - any size and any form of business can host their own online Business Kettle in a co- branded environment with The Salvation Army. The amount of money collected in their Kettle will be reflected on their Business Kettle Page, real time. A link to their online Business Kettle will automatically be provided which can then be included on a business internet/intranet site and/or email blast out to employees, vendors, customers, etc.
  • Personal Kettles - individuals can host their own Online Red Kettle by customizing their own Red Kettle Page and then invite others via email to fill their Kettle with secure online donations.
  • Group Kettles - civic groups, church groups and other organizations can host their own online Group Kettle. A Group Kettle allows group members to host their own Kettle. All fundraising will be applied to both their personal goal and group goal and thus all Kettle donations will also be reflected automatically in the larger Group Kettle.

Setting up an online Red Kettle only takes a couple of minutes. All donations given through the "Online Red Kettle" campaign will be used to support The Salvation Army's vital work to help the less-fortunate in the communities we serve across America.

All donations will be allocated based on the donor's designation either to benefit the geographic area where the donor resides based on the donor's zip code (default), to the geographic area of the Kettle host or to an area or ministry of the Army the donor specifies for their gift's use.

Additionally, all gifts and donor data will be processed and housed on the Salvation Army's secure servers. The Salvation Army does not share, sell or rent donor data to anyone.

The Salvation Army, an evangelical part of the universal Christian church, has been supporting those in need in His name without discrimination since 1865. Nearly 33 million Americans receive assistance from The Salvation Army each year through providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing, shelter and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in nearly 9,000 communities nationwide. For more information go to their website or call 1-800-SAL-ARMY, or send a check to your local Salvation Army.