WorldCom Pulls WWF Advertising - WLOX.com - The News for South Mississippi

June 16, 2000

WorldCom Pulls WWF Advertising

JACKSON, Miss. (AP) _T here won't be any more body slams paid for by WorldCom Inc. The Clinton-based telecommunications company said Thursday it has pulled its advertising from ``WWF Smackdown,'' a nationally televised program that features wrestlers with the World Wrestling Federation. The company was criticized by entertainer turned television reformer Steve Allen at its annual meeting June 1 for advertising on the program. Allen, the honorary chairman of the Parents Television Council, said the group had sent several letters to WorldCom asking the advertising be pulled, but received no response. He asked WorldCom president and CEO Bernie Ebbers to stop the ads. Ebbers said he wasn't aware of the program and promised to look into the advertising. In a letter dated June 9 to the PTC, Ebbers said he and the company shared ``your concerns and agree whole heartedly that advertising on WWF Smackdown is not appropriate.'' He also wrote that the program, which features wrestlers competing and brawling with one another, ``is not the kind of programming MCI WorldCom wants to be associated with.''

Gary Davis, a spokesman for Stamford, Conn.-based World Wrestling Federation Entertainment Inc., said he respected WorldCom's decision. ``Companies make their decisisons on advertising changes. We continue to have a strong stable of advertisers who do find 'Smackdown' to be an effective advertising vehicle in reaching their target audiences,'' he told The Associated Press. A WorldCom spokesman confirmed its advertising on the program was suspended. According to ``Advertising Age,'' WorldCom spent more than $218 million on television advertising in 1998. Allen said he was happy the company agreed to pull its advertising. ``I am pleased that MCI WorldCom has joined the other ranks of other corporate giants who refuse to sponsor programming that not only glamorizes violence to small children, but also treats them to heavy does of violence, racial stereotyping, foul language, graphic sexual innuendo and sexist comments,'' Allen said.

On the Net:

Parents Television Council: http://www.parentstv.org
WorldCom: http://www.wcom.com
WWF: http://www.wwf.com

(Copyright 2000 by The Associated Press. All Rights Reserved.) 

  • NEWSMore>>

  • Alberto putting a damper on waterfront businesses along the coast

    Alberto putting a damper on waterfront businesses along the coast

    Saturday, May 26 2018 10:06 AM EDT2018-05-26 14:06:23 GMT

    Memorial Day is typically one of Ship Island Excursions' busiest weekends of the year, but this holiday weekend, business is slow as Alberto approaches the Gulf Coast.

    More >>

    Memorial Day is typically one of Ship Island Excursions' busiest weekends of the year, but this holiday weekend, business is slow as Alberto approaches the Gulf Coast.

    More >>
  • Tropical Storm Watch & Storm Surge Watch issued for MS Gulf Coast

    Tropical Storm Watch & Storm Surge Watch issued for MS Gulf Coast

    Saturday, May 26 2018 9:15 AM EDT2018-05-26 13:15:17 GMT

    Alberto is forecast to become a fully tropical storm Saturday and then will move into the Gulf of Mexico this weekend.

    More >>

    Alberto is forecast to become a fully tropical storm Saturday and then will move into the Gulf of Mexico this weekend.

    More >>
  • Sheriff: Woman shot in Jackson County

    Sheriff: Woman shot in Jackson County

    Saturday, May 26 2018 9:11 AM EDT2018-05-26 13:11:19 GMT
    A suspect is in custody in connection to a woman being shot in the Big Point community late Friday night.A suspect is in custody in connection to a woman being shot in the Big Point community late Friday night.
    A suspect is in custody in connection to a woman being shot in the Big Point community late Friday night.A suspect is in custody in connection to a woman being shot in the Big Point community late Friday night.

    A shooting late Friday night in Jackson County has left a woman severely injured. 

    More >>

    A shooting late Friday night in Jackson County has left a woman severely injured. 

    More >>
Powered by Frankly