Mississippi Launches New Tourism Slogan - WLOX.com - The News for South Mississippi

Mississippi Launches New Tourism Slogan

You won't see Mississippi's latest television advertisement around here. But people in Houston and St. Louis will.

"We wanted to come up with the perfect line, the perfect four words that we think speak to who we are and what we offer to tourists," tourism executive Darienne Wilson said.

Here's what they came up with. "Mississippi - feels like coming home."

It even has its own song. It took about a year for tourism officials to decide on the new slogan. It will now be seen in magazines across the South.

State tourism director Darienne Wilson says it's a perfect fit for what our state offers.

"We've talked to thousands of visitors about what makes Mississippi special, and they always come back to the way it made them feel to be here. It was comfortable, it was easy, it was nice, and the people made them feel so at home here."

Tourists from around the world come to the magnolia state. One group of Russian tourists we talked to say Mississippi's new slogan is right on the money.

"We find this place like our native hometown because we have population of about 250,000 people. It's approximately the same, and lifestyle is more like here," Olga Bolousova said.

Wilson hopes the warm message brings in more people from all over, and helps expand on an industry that brings in 34 million visitors and $6 billion into our state.

By Davis Brister

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