Retailers Report On Black Friday Sales

Before the sun came up Friday morning droves of shoppers were up and ready to hit the stores in search of bargains. The day after Thanksgiving is considered the busiest shopping day of the year. We checked in with some retailers to see if this Black Friday lived up to expectations.

A steady stream of customers moved through the JC Penney check-out counters yet the line of holiday shoppers never seemed to get any shorter. We found Beverly Ignacio in one of those lines.

Ignacio said, "I have a lot of patience. Things like that don't bother me. I say it's crazy but it's fun."

The large crowds were a welcome site at the department store. The store manager says sales this Black Friday are better than expected.

"We opened at 4 a.m. this morning and we've had one of the largest crowds that I've seen at that time of the morning," said manager Tony Berutti. "Business has been steady and it's still holding now throughout the store."

That success echoed throughout Edgewater Mall in Biloxi.

Mall spokesperson Michelle Rogers said, "Typically a good Friday after Thanksgiving usually translates into a good holiday shopping period all around, so we're very pleased with it. "

Most shoppers say deep discounts are the main lure of Black Friday.

Sarah Barnes went out shopping with her mother because "you get good deals."

"Lots of bargains," Beverly Ignacio agreed. "This is probably the best day of the year that you can get a lot of good bargains. Sixty percent, seventy percent off, so this is usually when we do most of our shopping."

Sharon Goff says she was out bargain hunting at 4 o'clock in the morning.

"This is my first year to try this. It hasn't been bad at all," Goff said. "I really enjoyed myself."

If you're not able to get out and shop this Black Friday, Edgewater mall officials say don't worry. There will still be plenty of great deals on into the holiday shopping season.