People traveling along the highways of Gulfport, can't miss the big yellow and black signs for Prime Factory Outlet.
Hurricane Katrina caused major damage to the shopping complex but that didn't stop the company from rebuilding bigger and better.
Prime Factory Outlet's General Manager Pam Meizenger says, "Our company has made a committment to this community, and after the storm, we came back in a full guns. We did a complete renovation. It's like a brand new shopping center."
The Timberland Factory Outlet is just one of the newest additions to Prime Factory Outlets, making it one of eight new stores this year.
"We've been very busy this year," Meizenger says.
Busy is an understatement. With the opening of B-C-B-G Max Azria, the expansion of Coach and a new 15-thousand square foot Gap Store, shoppers will have their pick of more high end retail at 'discounted' prices.
Shopper, Paul Ballard says, "I think it's nice. I think Gulfport is coming back actually. We come here a good bit to the coast, and we partake of the restaurants and the lively entertainment. So it's a good visit, and the outlets are always a stop."
The Ballards are from Covington, Louisiana, and they say they make the trip to the outlets all the time.
With the addition of Gymboree and the Disney Store on the way, this father says he can't keep his wife out of south Mississippi.
"She likes to shop for the kids," Ballard says.
The Gourmet kitchen store Harry and David is also open just in time for the holidays, featuring its famous truffles and ready-to-order pears.
Whether it's holiday favorites or something for the kids, leaders with Prime Outlets say it's the commitment to serve the coast, that keeps business booming.
"I think we have just brought more brands to our store that the customer is looking for and that's why we've been so successful," says Meizinger.
Petite Sophisticate and Lane Bryant are also new to the outlet center. For all you 'Black Friday' shoppers, all stores at the outlet will open at midnight on the day after Thanksgiving.