New Orleans Reaches Out To The Coast For Marketing Help

Andre Trevigne brought her New Orleans radio show to Biloxi's Beau Rivage. One of her guests was Tulane University dean Rick Marksbury. He told WWL listeners that the coast casino industry was a big reason why Tulane decided to come to South Mississippi.

"This is a major industry over here," the dean said, reminding listeners of the 10,000-12,000 employees who work at coast casinos. "There should be more education opportunities for them then there are right now."

Tulane's Edgewater Mall campus opens in August. It's considered an example of how New Orleans is looking to coastal Mississippi to find support.

"I think if we begin to look at it as a regional area," said Marksbury, "it's going to help everybody."

Because of the uncertain condition of the New Orleans economy, analysts have determined that the Crescent City needs some regional help to support its tourism industry and its sports teams. That's why the Saints, the Hornets and Tulane have all developed regional partnerships with South Mississippi business leaders.

Rick Holliday runs the Beau Rivage hotel. He was another guest on the radio talk show. "It's a good fit," Holliday said. "Where we can benefit from both of us is extending that stay."

Marksbury said that over the years, the coast has drawn on the strengths of New Orleans. "I think New Orleans can get stronger," he said, "drawing on the strengths of the gulf coast of Mississippi."

Drawing on the coast's strength is why Andre Trevigne likes to bring her mid-morning talk show to Beau Rivage. "I've seen a transformation here on the coast since gambling came, and all for the good," she said. "A lot of people are asking why that isn't happening in New Orleans."