Houses Talk To Potential Buyers In Gulfport - WLOX.com - The News for South Mississippi

Houses Talk To Potential Buyers In Gulfport

It's a whole new twist on the old adage, "If these walls could talk."  

"Do you love to cook?" asks the voice on the car radio. "Then this is the kitchen for you."

Because now houses can talk.  

"With three bedrooms and two and a half bathrooms, this home has so much to offer," continues the voice.

The recently completed house in Roxbury Estates Subdivision sounds a lot like Gulf Properties' agent Marion Califano.  

"Oh, someone else can definitely do it if they wanted to," says Califano. "It does not have to be a realtor's voice."

Califano has invested in Talking House Technology, which broadcast dimensions and descriptions of the house for sale 24 hours a day.  

"You tune your car radio into an AM radio station, and it will give you the features of the house and let you decide weather or not you want more information."

Califano says the Talking House is a better fit for today's busy home buyer.  

"If we have open house that ends at 5pm, but you get off at 6 o'clock, you can ride through the neighborhood, get more information. We give you our phone number, so we can send you a packet. We can schedule a time for you come out here and show you around personally."

Califano has five Talking House units working for her at any given time.  

"Talking house would never say, 'You can't afford me,'" says Califano with a laugh.    

And in South Mississippi's still hot housing market, Califano says she needs the extra help.  

"The real estate market right now is still in very high demand, especially north of I-10. It's very competitive. So if you see something you like, you need to get in and get it. And get your house talking."  

A Talking House can broadcast its signal up to 300 feet on AM frequencies, but does not interfere with local television or radio reception.

by Don Culpepper

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