Wendy's, Whataburger pile on insults for IHOP's 'IHOb' name chan - WLOX.com - The News for South Mississippi

Wendy's, Whataburger pile on insults for IHOP's 'IHOb' name change

(RNN) - IHOP revealed Monday what the "b" in its new "IHOb" marketing campaign stands for - it's burgers.

Insults followed.

"Not really afraid of the burgers from a place that decided pancakes were too hard," tweeted the Wendy's official account.

They weren't done, adding, "Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool? Like that, but our cheeseburgers are still better."

Whataburger chimed in, too.

Denny's dropped some subtle shade in its feed. 

IHOP has been teasing its so-called name change for a week, flipping the "P" to a lowercase "b." President Darren Rebelez made the announcement on "Fox & Friends"

"We're always going to have pancakes on the menu. We're always going to be IHOP," he said moments after saying they weren't IHOP. "But America loves burgers, and America loves IHOP. And we thought this was a fantastic combination."

The restaurants already had burgers. But these are new 'Ultimate Steakburgers," the website stated, with "all-natural, 100 percent USDA choice black Angus beef."

The rollout on social media, where much of the interest appeared, did not go smoothly.

The official account's background image proudly proclaimed "Burgers" but didn't provide a tweet explaining the changes. Its bio was changed to "Burgers so burgerin’ good, we changed our name to IHOb. For burgers."

The IHOP/b website still proclaimed the announcement was 30 minutes away at 8 a.m. ET. Then the tweet dropped at 8:10.

People on Twitter weren't impressed.

Copyright 2018 Raycom News Network. All rights reserved.

  • Social media newsMore>>

  • Lawsuit over white nationalist's Twitter ban clears hurdle

    Lawsuit over white nationalist's Twitter ban clears hurdle

    Friday, June 15 2018 10:48 AM EDT2018-06-15 14:48:27 GMT
    Friday, June 15 2018 6:41 PM EDT2018-06-15 22:41:16 GMT
    A California judge has refused to dismiss a lawsuit that accuses Twitter of violating the free speech rights of a leading figure in the white nationalist movement by permanently banning his social media account.More >>
    A California judge has refused to dismiss a lawsuit that accuses Twitter of violating the free speech rights of a leading figure in the white nationalist movement by permanently banning his social media account.More >>
  • Yelp shuts down teachers' account sharing student reviews

    Yelp shuts down teachers' account sharing student reviews

    Friday, June 15 2018 3:28 PM EDT2018-06-15 19:28:38 GMT
    Friday, June 15 2018 3:35 PM EDT2018-06-15 19:35:55 GMT
    Yelp is shutting down accounts used by a Boston teacher to post rave restaurant reviews written by her third-grade students.More >>
    Yelp is shutting down accounts used by a Boston teacher to post rave restaurant reviews written by her third-grade students.More >>
  • Rumors spread on social media fuel deadly India mob attacks

    Rumors spread on social media fuel deadly India mob attacks

    Thursday, June 14 2018 5:37 AM EDT2018-06-14 09:37:46 GMT
    Thursday, June 14 2018 7:10 AM EDT2018-06-14 11:10:53 GMT
    (AP Photo/Anupam Nath). In this Monday, June 11, 2018 photo, Gopal Chandra Das, left and Radhika Das, parents of Nilotpal Das, who was killed in a mob attack hold his photograph during a ritual at his residence in Gauhati, India. Fueled by rumors of ch...(AP Photo/Anupam Nath). In this Monday, June 11, 2018 photo, Gopal Chandra Das, left and Radhika Das, parents of Nilotpal Das, who was killed in a mob attack hold his photograph during a ritual at his residence in Gauhati, India. Fueled by rumors of ch...
    Fueled by rumors of child kidnappers that spread on social media, mobs have killed well over a dozen Indians in brutal attacks since early May.More >>
    Fueled by rumors of child kidnappers that spread on social media, mobs have killed well over a dozen Indians in brutal attacks since early May.More >>
Powered by Frankly