GULFPORT, MS (WLOX) - A survey conducted by www.theknot.com puts the average national wedding cost in 2016 at just more than $35,000. The average cost of a dress - a little more than $1,500.
That's where National Bridal Sale Day can come in and help brides to be save big bucks.
"I said yes to the dress," said Jillian Ferrell.
Ferell drove from Purvis, Miss. to House of Tux bridal and formal boutique in Gulfport, excited to take advantage of the sale.
"To get to a place where you can actually get what you want and it's wonderful quality and a beautiful dress that you're dreaming of at a decent prize," said Ferell. "You can kind of put toward your budget other things you really want. It's very helpful."
Bridal shop owner Adrian Holland says it's the only Coast wedding dress shop participating in the sale.
"We participated last year, but we only did it on that Saturday and we knew that we weren't able to meet all of the appointments that we had calls for. So, that's why we decided to extend it for the whole month," said Holland.
Holland says they've booked 100 appointments for July, and can already see how the discount is benefiting brides.
"Today I saw a bride who had a small budget, but she essentially got herself a designer gown that she would not been able to afford otherwise. So that made me happy for her as well, because she got a fantastic gown at a reasonable price," said Holland.
National Bridal Sale day is July 15.