Things are changing. Just as hearing loss is itself no longer the province of the elderly (there are more hearing-impaired people in the 45-64 year-old age category than there are in the over-65 age group), neither is wearing a hearing instrument. Many of the baby boomers now experiencing hearing loss will undoubtedly invest in better hearing sooner than later.
And, as a culture, we’re increasingly showing our preference for treatment over doing nothing — witness the popularity of such investments in life as laser eye surgery and hormone replacement therapy, to name a few. Indeed, doing nothing to help yourself may be seen as a more obvious sign of old age than the problem itself.