BILOXI, MS (WLOX) - In the golf world there's a new driver in town. It's the Vertical Groove Driver. Every other golf club has horizontal grooves.
Rubin Hanan is managing member of VGT Technology.
Hanan said, "We're the only club in the world that has vertical grove face technology. What the vertical grove's do, carries a tighter dispersion down the fairway and we're getting more carry distance. It's a disrupter to what's out there today."
PGA golfer Rocco Mediate has been using the VGT driver with positive results. Mediate says he's gained 3 to 4 miles per hour in speed without doing anything.
"If a hundred guys hit one, ninety some of them would probably play it, "stated Mediate. "I hit it further, straighter and little bit more control. It's not a bad combination in my sport."
PGA golfer John Daly also inserted the VGT driver into his golf bag. He talked about the driver after the first-round of the Mississippi Gulf Resort Classic at Fallen Oak.
Daly said, "To me it's the best driver out there. For me anyway."
The Vertical Groove driver was invented by Tony Antonius in 1999. He had 400 patents in his lifetime including the Velcro golf glove.
Hanan said, "He passed away in 2007 and all his patents went into his estate. We actually found the patent had life on it still and we felt like we could commercialize it. It's disruptive to what's out there today."
Jeff Barry owns a private equity firm in Boston. He and his partner met with Hanan and the Vertical Groove Driver was developed last June and launched in December.
"I keep saying this all the time...hit the club, it will change your game. It will change your life, "Barry said.
How much will the Vertical Groove driver set you back? The price tag is $399.99. Learn more at https://www.vertgolf.com/