BILOXI, MS (WLOX) - Americans will spend more than $2 billion on flowers this Valentine's Day. That's according to the National Retail Federation.
That means the day before the holiday is among the busiest of the year for florists. The rush before Valentine's Day reminds Cathy Casano of another busy holiday.
"My past is in retail, and Christmas was always crazy, and this reminds me of Christmas. Although, it's just two days of bedlam here, really. We've been working for a week, building bouquets and getting ready for those two days of craziness," said Casano, as she worked on floral arrangements at Rose's Florist in Biloxi.
"A half dozen roses walking out the door is $53.50 after tax," answered the employee working the constantly ringing phone at the front desk of the flower shop.
"Then go work on those lavender ones. That's as far as I've gotten," said Karen Keener, who's been arranging flowers for more than 20 years.
Keener said although Mother's Day comes close, the big day is Feb. 14.
"This is like the Super Bowl of flowers," said Keener.
Coolers in the front are stacked with arrangements. Keep in mind, just because there's a Valentine's Day rush, florists must still fill orders for weddings, funerals, and anniversaries.
Valentine's Day is so busy, the florist uses a refrigerated trailer for extra storage. Inside, you'll find hundreds of fresh flowers, along with arrangements and bouquets ready for pickup or delivery.
You won't hear any complaints about this annual boost of business that arrives on Feb. 14.
Those who creatively design the arrangements can only imagine the smiles these blooms will soon bring.
"Our drivers love to walk into an office full of women and all eyes are on those flowers," said Casano.
If you plan to "say it with flowers," florists across America are happy to help.
What's the most popular flower for Valentine's Day giving? Roses, of course, in all kinds of varieties and colors.