Local boutique owner finds innovative way to help tornado victims

Local boutique owner finds innovative way to help tornado victims
Between both boutiques Bullock raised more than $1,000. (Image Source: WLOX News)
Between both boutiques Bullock raised more than $1,000. (Image Source: WLOX News)
Shoppers paid only $50 to stuff as much merchandise as they could into a medium size bag. (Image Source: WLOX News)
Shoppers paid only $50 to stuff as much merchandise as they could into a medium size bag. (Image Source: WLOX News)

D'IBERVILLE, MS (WLOX) - When tornadoes ripped through the Pine Belt, April Bullock had a lot to lose.

Thankfully her home and Hattiesburg boutique were unscathed by the storm, but her friends couldn't say the same.

"One of my friends has a store in Petal and her store was destroyed. So, it's been really hard for the community as a whole," said Bullock. "Of course, being from the Coast, we know just how that is with our hurricanes."

While many people picked up debris and served food, the busy business owner decided to help in her own way.

"I decided to have a sale at both stores. You came in and you bought a bag. Each bag that was bought was $50, and $5 actually went to my tornado relief fund," said Bullock.

Shoppers paid only $50 to stuff as much merchandise as they could into a medium size bag. Between both boutiques, Bullock raised more than $1,000.

In an emotional Facebook video, the entrepreneur announced she was going to do even more.

"I'm going to cry,  Since I have a home to go to tonight and they don't, I've decided to match this so we're going to donate an additional $1,058 dollars," Bullock said in the video.

Bullock says it was an easy decision for her having seen what so many people lost in Katrina.

"I know how hard it is to go through a natural disaster, and I've seen so many people hurt. I've seen so many people lose everything. I talked to my friend that morning and just hearing her story I just got so excited to donate to them and got so emotional and overwhelmed knowing that I could drive home to my house that night," said Bullock.

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