Coast retailers getting in on Cyber Monday

Coast retailers getting in on Cyber Monday

BILOXI, MS (WLOX) - According to Shop.org, Cyber Monday officially began in 2005. Today, tens of millions of shoppers go online to take advantage of special offers.

Small, local businesses are getting aggressive to compete with the big national chains. And social media has become a big part of their Cyber Monday strategy.

"We're so busy. We've done all of our marketing on social media, trying to get everyone to go to our website. That's the main tool we use for our marketing," said Marketing specialist Erika Alto with Bella Rose.

While the time-tested shopping in person is still extremely popular, online buying is grabbing more and more holiday market share. Bella Rose at Edgewater Mall takes advantage of Cyber Monday by offering discounts and free shipping.

The beauty of the Internet is reach; A business in South Mississippi can attract customers from around the world.

"We have some people from California and Canada. We've had people from India ask if we ship there. We have a wide range of customers," Alto said.

On the heels of the madness that is Black Friday, retailers are getting increasingly savvy about maximizing the opportunities of Cyber Monday. Small businesses like Bella Rose know they have to have a slick website and be active on Facebook, Twitter, Instagram and other social platforms.

A lot of people still like to come into a store and touch and feel products before buying and giving gifts. But the reality is shopping online is here and all trends point towards increasing consumer activity on all the devices that dominate a digital world.

"I feel like our online store is going to blow up in the next few years. We do whatever we can to make our customers happy. That's our main goal," Alto said.

You can check out Bella Rose online at http://www.bellaroseboutique.com/.

Shop.org reports that in 2005, Cyber Monday online sales grew to a record $2.95 billion.

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