GULFPORT, MS (WLOX) - Small Business Saturday is all about showing love and spending dollars at locally owned stores, but business owners say one-of-a-kind items are the real draw.
Fly Boutique just opened their first location on the Coast, and it was just in time. Unlike Black Friday, shopping small isn't about the deep discounts.
"I just think there's a lot of like trendy clothes and boutiques that a lot of young women like. I just think that a lot of people like the trendier clothes, and a lot of boutiques have that," said Madison Tynes, Fly Boutique sales associate.
The owner of SF Alman, Ferrell Alman, agrees that it's specialty products that bring in the crowds.
"We carry merchandise that you're not find in big box stores. We carry things that are unique to us. We've got the things that people on the Coast want that they can't get in big box stores," said Alman.
Over at Heritage House Gifts, the employees were working as hard as Santa's elves, wrapping hundreds of gifts shoppers have already ordered for Christmas.
"Most of the people on Black Friday you think would go to the big department stores and a lot of them came here, said no they didn't want to shop at those big stores. So it was fun yesterday and today," said Deeann Stafford who owns Heritage House Gifts.
Stafford says customers like to purchase local items, like jewelry, pottery, even pillows.
"We like to look for things made in Mississippi, local artists things that you can't buy online for one," said Stafford.
While Small Business Saturday may be sandwiched in between Black Friday and Cyber Monday, most local business say shoppers really come out and show their support.
"Every year they've had it and promoted this has been good for us because it reminds people, yeah, there are small businesses out there that are locally owned that do need a little recognition," said Ferrell Alman.