BILOXI, MS (WLOX) - It's a calling heard every year at this time, store clerks touting the big sales. The signs are everywhere: 50 percent off here, 75 percent off there.
And they draw a crowd, like one outside of Belk before dawn. First in line was Devin Berden, who was after one thing.
"Possibly for a $1,000 dollar gift card. Give it to my girlfriend for her birthday," Berden said.
Inside, some are creative when it comes to standing, actually, sitting in line. A few stores down, Celeste Hokamp has her arms full like everyone else.
"Just buying clothes for my daughter," Hokamp explained. "Christmas presents and anything I can get a good deal on."
When it comes to shopping, shoppers stay fueled up with plenty of snacks.
"It's important, very important, so you think at least about what you're buying, not just and buy everything you see in the store," said Michael Ibarra as he grabbed a bite to eat at the food court.
Just like a marathon, some shoppers have been at it for hours, like 13 hours straight for Emily Davis.
"Why not, because we needed to get things for our family. After this, I'm going sleep for days."
While many of the Black Friday shoppers enjoy the crowds, deals camaraderie among their fellow shoppers, let's just say that Black Friday isn't cut out for everyone, including Jonathan Harvey.
"I know people who are trying to get some Christmas deals and stuff, but parking in the lines and stuff. it's too packed for me personally," said Harvey.
Even so, the dollars generated the day after Thanksgiving can mean a great deal, but in a different way. Kellie Swift manages a kiosk that sells religious items.
"It's vital, especially with a store like ours. Our owner goes over to Jerusalem twice a year and our booth helps fund the Christian missionaries throughout the year in their travels," said Swift.
National economists say they expect the average American to spend close to $600 on 2016 Christmas shopping.