GULFPORT, MS (WLOX) - "Gifting up" is a popular way to give a gift that keeps on giving, and the trend has made its way to South Mississippi.
"We're calling it Cheers for Charity, the alternative gift market, and it's a way of spending money into the community and make things better in the community instead of buying a lot of material things for people at Christmas this year," said Tracy Williams.
Williams is the public service officer for the Mississippi Gulf Coast American Advertising Federation. When choosing the 2016 community service event, she wanted it to be something she had never seen done before.
"Sometimes the perfect thing isn't a thing at all. So it's a way to gift up into the community instead of buying things," said Williams.
Chandeleur Brewing company played host to a first of its kind event. Nine different non-profit organizations set up booths around the brewery, telling those who stopped by what they were all about and how their donations would help.
"It's great always for Habitat for Humanity to be out in the community. It's great to partner with organizations. So this Cheers for Charity event is a way for us to just be out in the public and let people see and hear about what we do and then hopefully they'll choose to make a donation," said Adele Lyons with Habitat for Humanity.
Jan Shook participated, and knocked a couple of friends off of her Christmas list in just one stop.
"I think it's a great idea because there's so many people every year, you go, 'I can't think of a thing to get that person,'" said Shook. "How fun is it to buy something that's going to help somebody, and at the same time get a gift for somebody else. It's wonderful."