D'IBERVILLE, MS (WLOX) - One of the coast's most popular shopping destinations is rolling out a new advertising campaign called Discover D'Iberville. When it launches, it will be a website, on social media platforms and have its own smartphone app. It's an important part of how D'Iberville city leaders plan to promote the shop, eat and play theme.
"Our goal is to make sure the entire Gulf Coast, as well as the traveling public, knows what is in our shopping areas, in our downtown and also clustered around the interstate," said Jeff Taylor, who is the city planner.
That's where Discover D'Iberville comes into play. For over a year, the city has been working with Loyalty Systems, LLC to build a website and app that showcases all D'Iberville has to offer.
"It's something really unique and really special that we hope will just set a standard here on the coast and bring great value to many here," said Bryan Rodgers, President of Loyalty Systems, LLC.
Rodgers is designing the website and app. He says it will be comparable to what cities like Miami and Atlanta use.
"We want it to be an interactive experience and just produce huge amounts of value for those who would be using it," said Adams.
Fortunately, all businesses will be listed on the app for free, if they register.
"They'll get a listing. They'll get a website, all of it touch, go to, but if they want to do extra advertising or promotions or specials, then they will have to have a charge to that," said Adams.
Local business owners say for them, it's a win-win.
"My wife and I both think that it's super for the public to know how to find out about businesses, and us being a small business, we think the world turns on small business," said David Thompson, who owns Sportshack.
"I think it's very unique. It's awesome for them to do that for us without having to spend our dollars to pay for advertising that we couldn't afford
otherwise," said Marlen Babin, who owns Anytime Fitness.
The app is expected to roll out within the next 60 days.