Brochure campaign hopes to bolster charter fishing industry

Brochure campaign hopes to bolster charter fishing industry
20,000 brochures have been mailed to households within a 300-mile radius of Biloxi. (Photo source: WLOX)
20,000 brochures have been mailed to households within a 300-mile radius of Biloxi. (Photo source: WLOX)

SOUTH MISSISSIPPI (WLOX) - There's no doubt it's been a tough 10 years for charter boat captains along the Mississippi Gulf Coast.

First came Katrina, which wiped out much of the fleet and just about every dock on the coast. That was followed by the 2008 recession and then the 2010 BP oil spill.

However, the charter boat captains are fighting back.

First, they obtained a large grant from BP to hold fishing tournaments over the past few years to bring recognition to their industry. Now, the final piece of the marketing puzzle has been sent out.

It's a slick mail-out brochure featuring several of the captains and their boats. 20,000 brochures have been mailed to households within a 300-mile radius of Biloxi, targeting people between 21 and 65 who love outdoor adventures.

In addition, several hundred more brochures have been placed in every welcome center in the state of Mississippi, from the north to the south.

The captains we talked with Tuesday are hopeful these brochures will lead to a 5 percent return of phone calls. If that happens, they say the campaign will work and their business should increase.

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