BAY ST. LOUIS, MS (WLOX) - Some business owners say they plan to shout with louder voices that they are open for business.
Many of the merchants are calling the legislation Governor Phil Bryant signed into this week discrimination.
On display in many doors in the tourism and hospitality industry are stickers that say "We Don't Discriminate".
Those and other signs let visitors know they will serve and sell to all customers regardless of race, religion or sexual orientation.
"To see this legislation come through I was shocked and astounded," said Old Town business owner Nancy Moynan. "And the only thing we can do is shout with louder voices we are open for business and our doors are open to everyone."
Moynan said the new law has already hurt the state, but it's too soon to determine the long-term impact on small business owners.