This summer, Hard Rock's front entrance will feature a world map with two cities highlighted -- Biloxi and London. Why those cities? Karl Bulot said it's "because we want everybody to realize that's where it started and this is their Hard Rock."
Bulot is project manager of the Hard Rock Hotel and Casino . As he walked past a space on the second floor of the entrance, he stopped and said, "This is Ben and Jerry's."
The ice cream parlor is one of the eating options on Hard Rock's second floor. There's also a spot for Starbucks, a Ruth's Chris Steak House, and Hard Rock's signature -- the Hard Rock Cafe. It's located on a spot that overlooks Highway 90 and the swimming pool.
Around the corner, a Hard Rock Live theater will entertain 1,200 guests a night.
Across the from the theater is the casino. Right now, the only way to enter it is with a ladder.
As construction crews pour the casino's cement floor, and they add the slot machines, the casino will slowly sink, so it eventually is at the same level as the second floor hallway.
Twelve stories up is a lounge and balcony. It overlooks Deer Island. And it gives guests a chance to scan the south Mississippi horizon.
That unique perspective was what Hard Rock developers hoped for as they designed a resort that catered to a new group of guests.
"We're building the Hard Rock as part of their experience," Bulot said. "It's their property. We want them to take ownership or else we can't survive. The locals have to buy into that it's their Hard Rock."
The Hard Rock should open sometime in September.
Premiere Entertaiment is the company bringing the Hard Rock name to Biloxi. The development group is spending $235 million to build the downtown casino resort.