Small businesses join the Cyber Monday movement - WLOX.com - The News for South Mississippi

Small businesses join the Cyber Monday movement

Small retailers on the Coast are jumping on the Cyber Monday bandwagon. (Photo source: WLOX) Small retailers on the Coast are jumping on the Cyber Monday bandwagon. (Photo source: WLOX)
OCEAN SPRINGS, MS (WLOX) -

The numbers are in and they show that more American's are using their fingers to do their shopping. They are buying things not only in stores but online as well. 

Black Friday retail sales in brick and mortar stores fell by more than a billion dollars from last year, but went up by more than a billion dollars online.  That's why small retailers on the Coast are jumping on the Cyber Monday bandwagon. 

At the Hillyer House, the e-store is open for business for one simple reason. Susannah Snyder is the store manager. 

“It’s because we have so many customers from all over the country. The e-store makes it easy for people who love the Hillyer House and love these products to continue shopping with us, even if they can't make it down here,” Snyder said.

At Martin Miazza, the business has been offering online shopping for a decade, and it's only growing according to owner Kennedy White. 

“It is the wave of the future. And even though you'd like to think that everybody is going to support you locally, you still need to reach out to some people in other towns that maybe can't get to you store but can get there just in their pajamas sitting with their computer,” White said.

Online shopping at the Candy Cottage has turned out to be one sweet deal. That’s the word from cashier Megan Thompson. 

“It is every important, especially during the holidays. Because those who can't some in the store can go online and shop with us,” Thompson said.

While most small retailers realize that online shopping is the wave of the future, they also say maintaining a brick and mortar business is still part of a good business strategy. That’s the word from store manager Anna Baker of Bayou Belle. 

“In our type of boutique business, you need to have the online presence but at the same time, we have a lot more customers that want to look at it online, and then come in and touch it, feel it, see it,” Baker explained.

Officials at the Ocean Springs Chamber of Commerce see the future as well, a future shaped by computers and smart phones.  Cynthia Sutton is the public relations director for the chamber. 

“Well I think an online presence for our local shops is very important. To be a part of what the nation is taking part in these days. Online is very popular,” said Sutton. Popular and profitable.

Financial experts estimate that one out of every $7 spent buying things will be done online by the end of next year.

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