South Mississippi stores participate in Small Business Saturday - WLOX.com - The News for South Mississippi

South Mississippi stores participate in Small Business Saturday

Small business owners say most shoppers were happy to support the event. (Image Source: WLOX News) Small business owners say most shoppers were happy to support the event. (Image Source: WLOX News)
Business owners say they offered many sales and discounts for shoppers. (Image Source: WLOX News) Business owners say they offered many sales and discounts for shoppers. (Image Source: WLOX News)
Small Business Saurday was started by American Express to encourage people to shop local. (Image Source: WLOX News) Small Business Saurday was started by American Express to encourage people to shop local. (Image Source: WLOX News)
GULFPORT, MS (WLOX) -

Just one day after Black Friday, shoppers were encouraged to support small, locally owned stores for Small Business Saturday.

“People don't realize when they come in and buy something from you, they're technically putting food on your table,” said Jerika Broussard who owns Prima Donna Vintage Boutique.

The Biloxi boutique owner says she loves Small Business Saturday, and what it stands for.

“It's kind of like me when I go to the farmer's market, versus the big grocery store. It's like getting to shake the hand of the person that grew the fruit, so it just makes it more personal,” said Broussard.

Most small business owners say it's pointless to open on Black Friday because most of the shoppers will be at the big box stores. But, Bella Rose Boutique in Gulfport opened on Thanksgiving night.

Store leaders say they didn't mind competing with the big stores, and business has been good ever since.

“I think it's definitely fed off of the Thanksgiving/Black Friday and then right to shop local, then Cyber Monday coming up on Monday. It really helps that they're all aligned,” said Hannah Hickman, assistant manager.

While small businesses can be a bit pricier, shoppers like Nicole Ruhnke, say they would rather pay a little more just to support the local economy.

“I got some Christmas shopping done, got some personal shopping done and got some things checked off the list; and really just took advantage of the good deals and the sales and being able to come into small businesses and contribute to what they give back to the community, too,” said Ruhnke.

Small Business Saturday was started by American Express as a way to bring business to locally owned stores just one day after Black Friday.

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