There is optimism for retailers as we enter the holiday shopping season. The National Retail Federation believes holiday sales for the 2015 holiday season will increase 3.7% over 2014 sales. That is less than last year's 4.1% growth but significantly higher than the 10 year average of 2.5%. For the average store, the season yields about 20% of its annual income.
We know that many of you still worry about the economy as you consider your holiday spending, and rightfully so.
As you make your decisions about how much you spend, we hope that you will give serious consideration to shopping locally. When you shop locally, you are helping to boost the local economy making it a happier holiday season for all.
That's our opinion, we would like to hear yours. Email your thoughts to email@example.com.
WLOX-TV General Manager
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