BILOXI, MS (WLOX) - 'Jeepin The Coast' is growing in popularity during the annual Cruisin' The Coast event, but for hundreds of Jeep owners, rubber meets the road for a cause.
Jennifer Moran started the Jeepin The Coast for a Cause idea eight years ago. It start with just 12 Jeeps, and eventually grew to more than 300.
Cruisers make the 38 mile drive from Bay St. Louis to Ocean Springs to support the cause.
"The rate of any form of cancer is so high.....families need that everyday living expenses. Insurance kicks in for so much but you need that food on your table, you need gas in your tank to get back and forth from your treatments or your power bill. So that's why it's important to us," explained Moran.
Jeep club members from across the state and region are compelled to get involved.
"I'm from Meridian, I come down here every year to hang out with my friends, and it's a great event it's an important cause," said Mike Stanton.
In 2014, the event raised about $3,800 for families who need help when a loved one is battling cancer. So far, the 2015 event has raised more than $5,000. For Moran it's a cause that hits close to home.
"I have a cousin whose battling breast cancer for the third time.....I thought what better way to show support for these strong women who fighting everyday for their lives," said Moran.
Organizers say the timing of the event couldn't be better; October of course is Breast Cancer Awareness Month.