Campaign Signs Promote Upcoming Election

They're popping up in neighborhoods and near busy intersections everywhere. Campaign signs are an obvious reminder there's an election approaching.

Politicians use the signs to promote name recognition. But do voters pay attention?

Campaign signs compete for a driver's attention near busy intersections. Politicians count on such advertising to boost name recognition at the polls.

Drivers we talked with have mixed feelings about the impact of such signs.

"It, it gets me aware of people I might not have heard about, and if I see their name the more likely I might find out what they're about, things like that," said one Ocean Springs motorist.

Another driver questioned the impact of such advertising.

"Well, they let me know who's running. But aside from that, I don't know who they're affiliated with or what they're affiliated with."

A growing patch of political ads sprouted alongside Karla Owen's child care center in Ocean Springs.

The large numbers posed a safety concern.

"We've noticed like cars will go through this intersection and they won't see the stop sign for looking at all the signs. We watched it when we're out on the playground here. We were a little big concerned at first. I think people are getting used to it now," said Owens.

It seems appropriate that Government Street sports some of the largest collections of campaign signs. At the intersection of Halstead and Government there are 19 political signs, all vying for the voters' attention.

John McKay has a garage full of campaign signs he'll recycle in his next bid for re election. He says it's all about keeping your name before the public.

"Signs don't vote as you'll hear people say a lot of times. But I believe they do help influence people that are maybe not up on the issues. They'll see a neighbor who has a sign up in a yard and it might encourage them to walk next door and say, 'why are you voting for so and so'. And so the yard signs are very, very important," said Supervisor McKay.

Signs may be an important part of a campaign. But there's no guarantee they'll influence the voters.

One driver put it this way.

"To be honest, no sir, they don't make that big a difference."