JACKSON COUNTY, MS (WLOX) - The Christmas music was playing and the cash register was ringing Saturday at Ali's Attic in Pascagoula.
"It was exciting for people to come out. I have had family come in town just to come and support. It has been amazing. It has been a great day," business owner Heather Wade said.
She said while Black Friday is known for the big deals from big box stores, this Small Business Saturday holiday shows shoppers they can also find deep discounts at local shops.
On top of that, Wade said the money being spent helps keep small businesses in the community.
"My grandfather owned a business. My great-grandfather owned a business. It is our livelihood, and it is what we do to put the food on the table for us and a roof over our heads," said Wade.
Over in Ocean Springs, Paddles Up Shop also points out that small businesses tend to specialize in exceptional customer service.
"We have been here about nine months, and my daughter owns the shop. You get personal service when you come to a shop like this, and you remember it the next time you come in the shop. They know who you are," said Debbie Mitchell.
TatoNut owners agree. Saturday, people crowded the small doughnut shop to support and to satisfy their sweet tooth.
"We are so excited about small business Saturday. The holidays are always great for folks visiting, and when they come back home, TatoNut is usually the place they come. Our chamber has done an excellent job of promoting the small businesses, and it helps people remember that we are here too, and they will come throughout the whole holiday season," owner Teresa Mohler said.
That steady business is just what the rest of these owners say will definitely add even more cheer to their Christmas.
The Small Business Saturday tradition was started in 2010 by American Express in an attempt to boost the economy.