Cruisers help the business bottom line in the Pass - WLOX.com - The News for South Mississippi

Cruisers help the business bottom line in the Pass

Cruisers by the hundreds descended on downtown Pass Christian on Saturday to show off their cars and open up their wallets. Cruisers by the hundreds descended on downtown Pass Christian on Saturday to show off their cars and open up their wallets.
As classic cars rumbled down the streets of the Pass, something else was making noise too; the cash registers. As classic cars rumbled down the streets of the Pass, something else was making noise too; the cash registers.
Business owners just hope that feeling lasts a long time. Business owners just hope that feeling lasts a long time.
PASS CHRISTIAN, MS (WLOX) -

As classic cars rumbled down the streets of the Pass, something else was making noise too; the cash registers. This Cruisin' event could make a major difference for downtown store owners, like Jennifer Burke.

“Economic impact wise what it does for our small town, not just from this one week, but for months and weeks and years, is just tremendous for the exposure that we're allowed,” Burke said.

At The Hook restaurant, cruisers are being reeled in for a bite to eat. Corry Hudson is the owner.

“It's amazing, because Pass Christian is such a small town as it is. To get this many people here, it was like the Pass parade all over again. I mean, they're coming, a steady flow. We're loving it,” Hudson gushed.

The Everetts just moved here from Baton Rouge, bringing their boudin business along with them. The timing was perfect for co-owner Jason Everett.

“This is the first time we've done it, and we're more than pleased with the outcome of people. We're teaching a lot of people about what boudin is, and some know what it is. Coming in, they're eating it from breakfast to supper time,” Everett said.

While the downtown business owners in the Pass are more than happy to see this economic shot in the arm brought on by the cruisers, the cruisers themselves seem to know they're doing a good thing by helping a city still struggling to recover from Katrina. Mallory Lessard is from Louisiana.

“The smaller towns had a little bit harder time reviving after Katrina, so that's one of the reasons why we like to come to the smaller towns and spend our money,” Lessard explained.

Two words describe the feeling of the day for business owner JoAnn Wheeler.

“It's been great. We've had a lot of people come through the shops this year and spending money and helping support our businesses. It's been wonderful,” Wheeler said.

Business owners just hope that feeling lasts a long time.

Copyright 2014 WLOX. All rights reserved.

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