'Coolest Cooler' holds Kickstarter record as crowdsourcing ends - WLOX.com - The News for South Mississippi

'Coolest Cooler' holds Kickstarter record as crowdsourcing ends

The 'Coolest Cooler' has broken the all-time Kickstarter record. (Source: The Coolest Cooler/Kickstarter) The 'Coolest Cooler' has broken the all-time Kickstarter record. (Source: The Coolest Cooler/Kickstarter)

(RNN) - "The Coolest Cooler" is the coolest idea ever, or so says the 62,642 “backers” who pledged millions of dollars to the crowdsourced project.

The fundraiser ended at 9 p.m. ET on Friday, and Oregon's Ryan Grepper raised more than $13.2 million for his multi-purpose cooler.

The project set the all-time Kickstarter record on Wednesday. Grepper originally set to raise $50,000 for his second attempt to raise the right amount of funds. He originally posted the idea for the "Coolest Cooler" in November 2013. 

The 60-quart “Coolest Cooler” includes a full-sized blender, a speaker, tie-down straps, oversized wheels for beach and terrain toting, a USB charger, an LED lid light, a bottle opener and several pockets of built-in storage.

Grepper plans of providing several colors of the "Coolest Cooler" in sangria, margarita, blue moon, cosmo, blue curacao and others. 

Customers are currently able pre-order the item on its website, where you can get $50 off for joining the wait list.

The planned retail price for the Coolest Cooler is $299, but early backers got the cooler with a pledge of $165, with distribution set for February 2015.

Formerly, the all-time record for most crowdsourced project was the Pebble e-Watch, a customizable watch that users can sync to their smartphones and is available for iPhone and Android devices. The device raised more than $10 million in 2012.

Follow me on Twitter @TanitaG_RNN.

Copyright 2014 Raycom News Network. All rights reserved.

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