Google Travel Challenges Local Hotels and Destinations - - The News for South Mississippi

Google Travel Challenges Local Hotels and Destinations

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Google with their huge Internet marketing resources is set to dominating the travel industry. International Tourism Authority, Ian R. Clayton shares his insights on what this means to independent hotels and tourism marketers.

August 29, 2014

Halifax, Nova Scotia, Canada – August 29th, 2014 /PressCable/

Ian R. Clayton, author and publisher of travel magazines and tourism articles, blogs and videos has been a pioneer in online tourism marketing, since 1995. He has seen the evolutions of all aspects of the online media. Now with Google Travel taking shape Clayton has shares his insights on what this will mean to tourism marketing. For latest links and details see

As Clayton says “Hotels and tourism companies that depend on SEO had better be prepared for the months and years ahead” He is referring to how Google has shifted emphasis to paid advertising, and to featuring their own properties like Hotel Finder on the first page of search results.

Clayton offers advise and shows how Google Travel has evolved with a series of Videos on His site He shows how the course of events that are approaching and suggests strategies that tourism professionals should consider to survive in the new digital media where search engines are both suppliers and competitors in a new media landscape.

“Adaption is key to survival,” Clayton continued. “Now more than ever.”

For more information see Google Travel on

To view the video on the ‘Evolution of GoogleTravel’ see


Ian R Clayton, CEO of AXSES, is an International Authority in Tourism, an author and publisher of TravelersInsights Magazine. Clayton and the team at AXSES also provide free tourism research and tutorials offering tips and strategies to succeed in the increasingly competitive mobile world of digital marketing and communications.

AXSES tourism consulting and market development company. AXSES, a pioneer in tourism technology was the developers of the first Facebook app for direct bookings for independent hotels. It is the creator of VisualBookings a Travel Planning and behavior response system that has proven to engage and convert more travellers.

http://axses.com211 Kennedy Rd, Boutiliers Point, Halifax, NS B3Z 1V5(902) 826 2440Contact

Contact Info:
Name: Ian R Clayton
Organization: AXSES INC
Phone: 9028262440
Address: 211 Kennedy Rd, Boutiliers Pt. NS, Canada B3z 1v5

ReleaseID: 61091

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