Tourism leaders want to capitalize on strong holiday weekend - WLOX.com - The News for South Mississippi

Tourism leaders want to capitalize on strong holiday weekend

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From the casinos to attractions like Ship Island Excursions, money is a key to selling everything the Coast has to offer. From the casinos to attractions like Ship Island Excursions, money is a key to selling everything the Coast has to offer.
Hotels and the beaches were packed over the holiday weekend, but it's important to encourage people to come for longer periods of time. Hotels and the beaches were packed over the holiday weekend, but it's important to encourage people to come for longer periods of time.
SOUTH MISSISSIPPI (WLOX) -

Everyone in the tourism industry agrees, this Fourth of July weekend provided explosive business on the Mississippi Gulf Coast. Beyond the holiday weekend, tourism leaders say several things are needed.

"We always need more money. We're outspent by our competitors," said Linda Hornsby, with the Mississippi Hotel and Lodging Association.

Hornsby said the Coast tourism industry needs to find a steady stream of revenue to promote and market the area. From the casinos to attractions like Ship Island Excursions, money is a key to selling everything the Coast has to offer.

Hotels and the beaches were packed over the holiday weekend, but it's important to encourage people to come for longer periods of time. The magic words are extended stay.

"That's what we need to do is build the length of stay. You can't thrive on a one night weekend, but you can build on it and make Memorial Day, the Fourth and Labor Day three day weekends" said Hornsby.

Tourism leaders are preparing information for the new Director of the Regional Convention and Visitor's Bureau. Renee Areng starts her job on August 1.

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