Storytelling Forms Real Connections for Intangible Services - - The News for South Mississippi

Storytelling Forms Real Connections for Intangible Services

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SOURCE Jennifer Connelly Public Relations

NEW YORK, June 12, 2014 /PRNewswire/ -- Why is storytelling important? For brands with intangible services, it is an especially important opportunity to humanize your organization and communicate what sets you apart from competitors while developing a deep emotional connection with your audience. JCPR's Chief Content Officer, Michelle Pittman, and Managing Director of Integrated Marketing, Andrea Trachtenberg, offer the following tips for how to incorporate storytelling into brand-building:

  • Develop a clear and memorable mission statement that goes beyond what customers expect to hear
  • Take an inside-out approach and ensure that employees¬†believe and embody your brand story before communicating it to external audiences
  • Use your story to build a solid reputation in the media and with key constituents
Jennifer Connelly Public Relations logo.

For more on how to tell your brand story, view the latest blog post from JCPR.


JCPR delivers PR Core+, a suite of services powered by public relations that drives awareness, increases visibility and manages the reputations of personal and corporate brands. Specializing in finance, technology and a range of professional services companies, JCPR has long been a leader in leveraging the right mix of communications including video, content, social, branding, design and crisis management, aligning every campaign with our clients' business goals. Our offices are located in NYC, NJ and Washington, D.C. For more information, visit

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