Integration and Data Are Driving the Future of PR - - The News for South Mississippi

Integration and Data Are Driving the Future of PR

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SOURCE SHIFT Communications

SHIFT Communications examines how data is changing the communications model--and offers suggestions for traditional practitioners to evaluate their tactics going forward

BOSTON, June 12, 2014 /PRNewswire/ -- Technology is evolving at a rapid pace and changing the way we communicate and engage-from day-to-day in our personal lives to how we conduct business. These changes are reshaping the communications landscape, and present both challenges to and opportunities for traditional PR and marketing models.

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One area of opportunity lies in the unprecedented amount of audience data communicators now have available to them; PR and marketing professionals can determine which channels are best for their target audiences and what type of content garners the best response in order to gain a deeper understanding of client behavior. The first step in tapping into this wealth of information is using the right tools and metrics before pros begin analysis to refine their current and future strategies.

To learn more about how integration and data are shaping the future of PR, visit the SHIFT Communications blog:

With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known enterprise and consumer technology brands, including Toyota, AOL, and H&R Block as well as numerous groundbreaking startups. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit

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