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Redesigned site features exciting and original content geared to the EDM lifestyle, including exclusive artist interviews, DJ mixes as well as the launch of two new web series
LOS ANGELES, June 12, 2014 /PRNewswire/ -- Insomniac, the nation's leading producer of live electronic music experiences, revealed a newly redesigned and enhanced version of its flagship website, INSOMNIAC.COM. The site will serve as the hub for each of the company's major festival brands-including Electric Daisy Carnival and its numerous Wonderland events-but will expand to include a full-fledged offering of original, branded EDM content, including exclusive interviews with artists like Martin Garrix, Afrojack, GTA and Krewella, regular columns and editorials from industry luminaries like Tommie Sunshine, UMEK and Morgan Page, as well as a wealth of exclusive videos, downloads and DJ mixes.
"For the past 21 years, Insomniac has been known for our live events," said Pasquale Rotella, CEO and founder of Insomniac. "We want to bring that same level of creativity, diversity and cultural dedicated to the online space. Dance music has a rich, colorful history and a very promising future. We hope Insomniac.com not only connects our community on a global level, but allows fans to foster a deeper connection to the culture as a whole."
The site will cater to fans of the EDM lifestyle and cover all facets of electronic music, from live events and new releases to cultural trends and emerging local scenes. It will also be updated regularly with breaking industry news. Rotella explains his thoughts behind the new website in a special op-ed piece he wrote specifically for launch, which can be read here: http://insomniac.com/news/its-time-new-experience
New features available on the site starting today include the debut of two new Insomniac original web series: #EDCAuditions, an American Idol-style talent show that documents the company's search for its one-of-a-kind performers, and On The Road to EDC, which follows YouTube stars Cupquake, Red, Mr. Sark and Evelina as they explore the people, places and things surrounding Insomniac festivals like EDC Mexico and EDC New York.
In keeping with Insomniac's mission of always putting its fans first, the site will also feature interviews and stories with the diverse and impassioned fans who help drive the scene forward.
The site will be updated regularly with special content leading up to Electric Daisy Carnival, Las Vegas.
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company's top priority.
Throughout its 20-year history, Insomniac has produced more than 250 festivals, concerts and club nights for nearly 4 million attendees in California, Colorado, Florida, Nevada, New York, Texas, Puerto Rico, and the United Kingdom. The company's premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 345,000 fans over three days in June 2013.
The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.
VP Communications, Insomniac
Dvora Vener Englefield
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