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SOURCE EMC Corporation
Beliefs of Eroding Privacy, Lack of Confidence in Ethics
HOPKINTON, Mass., June 12, 2014 /PRNewswire/ --
EMC Corporation (NYSE: EMC) today released the findings of the EMC Privacy Index, a global study assessing consumer attitudes of online privacy. Spanning 15 countries and 15,000 consumers, the study reveals consumers hold viewpoints on privacy that vary widely by geography and the type of activity engaged in while online.
The long-standing debate over how much visibility governments and businesses should have regarding people's private activities, communications and behaviors has continued into the online world. The EMC Privacy Index explores how consumers worldwide view their online privacy rights and measures willingness to forfeit the benefits and conveniences of the connected world for the assurances of privacy.
Read through the complete findings from the EMC Privacy Index, including rankings by country.
The conclusion? People want benefits of technology without sacrificing privacy. Three privacy paradoxes emerged, each with powerful implications for consumers, businesses and technology providers:
The EMC Privacy Index confirms people behave differently depending on the type of activity, which can be categorized with a number of online personas (or "Me's"), each with different attitudes towards privacy. The six personas evaluated include:
Viewpoints on privacy vary wildly by persona. For instance, viewed through the lense of the citizen persona respondents showed the greatest willingness to forfeit privacy – to gain protection or for easier and more efficient online access to government benefits. Meanwhile, their "social" persona claims to be the least willing to give up privacy for greater social connectedness.
The study is instructive for consumers, businesses and technology providers.
"We Want It All" Paradox
"Take No Action" Paradox
"Social Sharing" Paradox
A Stark Global Privacy Outlook
These findings suggest consumers are likely to engage in more online activities with institutions that demonstrate greater privacy protection. This presents real opportunities that business and governments must not ignore.
Jeremy Burton, President, Products and Marketing, EMC Information Infrastructure
"The unprecedented potential of Cloud and Big Data to drive commerce and societal advancement rests on a foundation of trust. Individuals need to know that their data not only is secure, but that its privacy is protected. The Privacy Index reveals a global divergence of views around these critical issues of our time, and a warning call that responsibility for transparency, fairness, safe online behavior and trustworthy use of personal data must be shared by business, governments and individuals alike."
Michael Kaiser, Executive Director, National Cyber Security Alliance
"The data captured in the EMC Privacy Index gives a fascinating view into the attitudes of global consumers and validates a fundamental point – respecting privacy and safeguarding data is a core value that should be shared by businesses, governments and individuals to enable a more trusted ecosystem. If organizations are transparent and accountable for their information management practices, individuals will be able to better manage their digital lives consistent with how they want to share information about themselves."
EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information – in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.
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