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Sociabble is an online web application designed to reward a business's employees for sharing company content on their own social networking accounts
PARIS, June 12, 2014 /PRNewswire/ -- Brainsonic launches Sociabble, an online service that allows companies to gain visibility on social networks by engaging their best ambassadors: their employees.
All social enterprise content together on one interface dedicated to sharing
Sociabble collects on a single visual interface all your company's posts on social networks; it is also possible to populate the interface with content from relevant blogs or other publications, pulled in through RSS. Employees can then, in one click, share the content on their own accounts on Facebook, Twitter, and LinkedIn among others.
Gamification system to encourage sharing
The application also includes a gamification system, so that employees earn points for each share. Sociabble provides a dashboard to track the spread of content, a space to create challenges between employees or teams of employees, and even manages campaigns to assigning point values to different content to favor some posts over others.
More reach, but also with more trust and engagement
Taking into account the fact that each employee has on average several hundred contacts on different social networks, the ability for companies to convert their employees into ambassador can be quite beneficial. Considering that only about 36 percent of users trust advertising on social networks, but 92 percent trust content recommended by someone they know (source: dwinq), the reason for tapping into the power of employee ambassadors becomes evident. Thus, a company with 1000 employees can potentially reach hundreds of thousands of people on social networks, while at the same time accompanying that reach which higher consideration.
Sociabble launches in Europe and in the United States, where Brainsonic recently opened a branch in New York. Microsoft France is among the first customers of Sociabble. The platform is available online at www.sociabble.com, where users can get a trial version.
Brainsonic delivers business-oriented digital ROI solutions and commitment to marketing and communication. Brainsonic is a "Blended Agency" closely combining editorial, creative and technical skills through the provision of services and software platforms. Brainsonic attracts and retains more than 200 large companies such as Accenture, Airbus, AXA, Bouygues, Canal +, EDF, France Televisions, L'Oreal, Microsoft, Societe Generale, Sodexo.
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