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SOURCE Coors Light
Two Super-Fans Will Watch the Final Game in Their Favorite Team's Home Country*
CHICAGO, May 20, 2014 /PRNewswire/ -- Coors Light is giving consumers across the country a chance to win an unforgettable soccer viewing experience with the Coors Light SUPERFANATICOS promotion. This summer, Coors Light will reward two legal-drinking-age super soccer fans with a trip for two to watch the final game of the summer's biggest tournament in their favorite team's home country. The SUPERFANATICOS promotion kicked off May 13 and runs through June 11, 2014.
"We are very excited to bring this promotion to our super fans. We know our Coors Light consumers love the game, so this year we wanted to give them a soccer viewing experience that is unlike any other. Two lucky fans will get to watch the final with all the other super fans in that country. It's an experience our winners will never forget." said Sonia Urintsev, brand manager for Coors Light Hispanic marketing.
Fans can visit www.CLsuperfanaticos.com to sign up and choose their favorite country. Fans will be asked to upload a picture demonstrating what makes them the ultimate fan. The winning entries will be judged in terms of creativity, originality and demonstration of their super fan status. The winners will be chosen June 19 by a panel of judges. Around July 11, right before the final game, the winners will be flown to their favorite team's home country to witness the match.
"This promotion is distinctive because we are not sending fans to just any country-we are sending them to the actual country of their favorite team. So if a fan chooses Portugal as his team when he signs up for the SUPERFANATICOS promotion, and Portugal makes it to the final, Coors Light could send that fan to Lisboa for an unforgettable soccer experience. In 2014 we will turn our fans into SUPERFANATICOS and their passion for futbol into a passion for Coors Light," said Sonia Urintsev, brand manager for Coors Light Hispanic marketing.
Super fans also will have the chance to win a refreshing Coors Light summer soccer pack, which includes a Coors Light soccer ball, backpack, a soccer jersey, a Coors Light soccer-shaped grill and a $50 gift card.
Fanaticos del Frio is a multi-channel soccer platform that brings Latino KBDs closer to their #1 passion point. The site delivers a one-stop-site for news, stats, calendars, team information and exclusive content on the latest soccer events. It also seamlessly links to the Fanaticos del Frio Facebook page where a community of "super fanatics" is in a constant soccer conversation with each other and the brand. The platform also expanded to include a branded television show on Univision; powered by content from the site and encouraging fan interaction via social and digital.
*Travel to certain countries excluded. NO PURCHASE NECESSARY. Contest and sweepstakes both begin at or about noon CT on 5/13/14 and both end at 11:59:59 PM CT on 6/11/14. Open only to legal U.S. residents of the 50 United States and District of Columbia, 21+ years of age. For official rules, including how to enter, odds, judging criteria, prize details and restrictions, visit www.CLsuperfanaticos.com/rules. Void where prohibited.
About Coors Brewing Company
Coors Brewing Company was founded in 1873 by Adolph Coors, who chose the Clear Creek Valley in Golden, Colo., for his new brewery because of the pure water in the nearby Rocky Mountain springs. The brewery's original and most enduring beer is Coors Banquet (Coors.com, Facebook.com/CoorsBanquet), still brewed exclusively in Golden using only Rocky Mountain water and high-country barley. Coors Light (CoorsLight.com, Facebook.com/CoorsLight, @CoorsLight on Twitter) was introduced in 1978 and now is the second-best-selling beer in the United States. Triple-filtered smooth Keystone Light (KeystoneLight.com, Facebook.com/KeystoneLight) is one the country's most popular economy beers. Coors Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.
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