Dickies Teams Up With Celebrated Knuckleballer R.A. Dickey To Reward Hard Work And Perseverance - WLOX.com - The News for South Mississippi

Dickies Teams Up With Celebrated Knuckleballer R.A. Dickey To Reward Hard Work And Perseverance

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SOURCE Williamson-Dickie Mfg. Co.

Iconic Workwear Brand Launches 'Throw Us Your Knuckleball' Contest for a Chance to Win an Ultimate Outdoor Adventure

FORT WORTH, Texas, May 20, 2014 /PRNewswire/ -- R.A. Dickey may be known for his award-winning knuckleball, but it's his ability to persevere that makes him truly inspiring. From missing a crucial ligament in his throwing elbow to muscling through 14 one-year, non-guaranteed contracts, Dickey has proven time and again that he's Built To Work.   

Like the pitch that made him famous, R.A. knows as well as anyone that life is unpredictable. Realizing that hard work and perseverance apply to workers from all walks of life, Dickey is teaming up with legendary workwear maker Dickies to recognize people – like him – who've faced adversity and refused to quit.

"My baseball career has been all about working harder than the next guy and persevering when my back was against the wall," said Dickey. "Dickies shares that commitment to hard work and dedication. No matter what you throw at it – a 'knuckleball' or otherwise – it stands up to the challenge and gets the job done." 

From now through July 22, 2014, Dickey and Dickies are asking people to share how hard work and dedication have helped them stare down the knuckleballs life's thrown them. Visit the Dickies Facebook page to enter the "Throw Us Your Knuckleball" contest for a shot at Dickies gear. One lucky winner will receive an ultimate outdoor adventure tailored to their interests –be it hiking, whitewater rafting, mountain climbing, or something else. Like Dickey – an avid outdoorsman who's climbed Mt. Kilimanjaro – Dickies fans enjoy the great outdoors; and the brand's versatile, performance-based  apparel helps them tackle the terrain.  

The "Throw Us Your Knuckleball" contest is an extension of Dickies' Built To Work brand campaign, celebrating people who roll up their sleeves and get the job done – just like the Dickies brand has done for more than 90 years.

"R.A. was able to master the knuckleball - a feat that only a handful can claim," said Dickies Marketing Chief Matthew McCartin. "The knuckleball has become a symbol of the challenges our brand fans face each day. Like R.A., they have a never-give-up attitude whether they're on or off the job."

Each week throughout the Throw Us Your Knuckleball contest, Dickies will select the best submissions showing people overcoming the odds.  Each weekly winner will be awarded purpose-built Dickies performance apparel and will automatically be entered to win the grand prize of an ultimate outdoor adventure for two. Dickies Facebook fans will vote for the grand prize winner August 1-23, 2014. The entry with the most votes will be awarded with the grand prize.  

For more information on Throw Us Your Knuckleball competition, including official rules and a chance to be deemed the weekly and grand prize winner, visit www.dickiesknuckleball.com.

About Williamson-Dickie Mfg. Co.

Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance work wear since 1922. The company offers premium quality products at an unmatched value across a vast assortment of apparel, footwear, and licensed goods in more than 100 countries. Williamson-Dickie operates through wholly-owned affiliates in the United States, Canada, Mexico, Europe, China, Japan and the Middle East; exclusive licensees and distributors in Africa and the Asia Pacific region; and under the Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® brands. For more information, visit www.williamsondickie.com.

Misty Otto          

Jamie Dammrich

Williamson-Dickie Mfg. Co.       

Zeno Group

817.810.4461         

312.396.9715

motto@dickies.com      

jamie.dammrich@zenogroup.com

©2012 PR Newswire. All Rights Reserved.

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