Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact firstname.lastname@example.org.
Conducted by AT&T and Small Business & Entrepreneurship Council, Survey Finds Mobile Apps Save Almost 600 Million Hours Annually, While Smartphones and Tablets Save Nearly 2 Billion Hours
DALLAS and WASHINGTON, May 14, 2014 /PRNewswire/ -- For businesses of all sizes, saving time means saving money, but perhaps for none does that ring more true than for small businesses. In fact, millions of them are tapping into technology to save time and, ultimately, money as well – to the tune of a staggering $67.5 billion a year – by using mobile apps, tablets, and smartphones in their day-to-day business activities.¹
The savings were calculated based on results of a just-released survey commissioned by AT&T* and the Small Business & Entrepreneurship Council (SBE Council), a nonprofit advocacy, research, training and networking organization dedicated to protecting small business and promoting entrepreneurship.
Among mobile technologies, the 2014 AT&T-SBE Council Small Business Technology Poll** found that smartphones are saving business owners the most time (1.24 billion hours) and money ($32.3 billion) annually. Tablets (saving 754.2 million hours and $19.6 billion a year) and mobile apps (saving 599.5 million hours and $15.6 billion a year)¹ are also providing small businesses with more time.
With the increased time savings resulting from using mobile apps and devices, business owners indicate that they're not getting any more rest or relaxation. Instead, they're re-investing the extra time back into their businesses to grow sales, increase engagement with customers, and research their respective industries to learn about new trends or competitors.
"Clearly, we are at a point where entrepreneurs now look first to communications technologies and innovations for solutions to improve productivity, cut costs and better manage and engage with customers," said SBE Council president & CEO Karen Kerrigan. "That is time and money that can go back into driving sales and innovating in the marketplace."
Smartphones have become almost ubiquitous among small businesses with 94 percent using them to conduct business, up from 85 percent last year. More than half of small businesses say they use mobile applications, with the vast majority of those (91 percent) saying it helps them save time and two-thirds saying it saves them money. The majority of those businesses estimate they are saving up to $500 a month – or $6,000 per year – by using mobile apps.
The survey also found that the average number of days small business employees are using smartphones to conduct business exceeds the average number of days they are open for business. While small businesses are open an average of 5.7 days per a week, nearly half (49 percent) of small business owners with smartphones are using them to conduct some business activities 7 days a week.
"In the current economy, mobile technologies are critical to enabling small businesses to save tremendous amounts of time and money by helping them do more with less," said Cathy Martine, AT&T President of Enterprise Business Solutions. "As a result, we're seeing more and more small business owners and employees turning to mobile technologies to not only keep them connected but to put them ahead of the curve, as well as their competition."
Additional findings from the 2014 AT&T-SBE Council Small Business Technology Poll include:
Mobile Apps Usage
Over the last two years, the use of mobile apps by small businesses has increased by 65 percent. Of the small businesses that use mobile applications, the majority (92 percent) are using smartphones to tap into apps.
For more information and additional results from the 2014 AT&T-SBE Council Small Business Technology Poll, please click here.
For free business resources such as webinars, case studies, and best practices, visit the AT&T Small Business Solutions website. Additionally, real-time information and updates can be found on the AT&T Small Business Facebook page and AT&T Small Business Twitter channel.
¹ Time and dollar savings for small business were computed by the Small Business & Entrepreneurship Council (SBE Council) using data from the 2014 AT&T-SBE Council Small Business Technology Poll, U.S. Census Data and the Fall 2013 American Express OPEN Small Business Monitor. According to the U.S. Census Bureau, there were 5,104,014 employer firms with less than 20 workers in 2011 (latest data). Based on the Fall 2013 American Express OPEN Small Business Monitor, small business owners work an average of 10.5 hours per day, and earn an average annual salary $68,300. Assuming 50 workweeks, the per hour pay for small business owners was $26.02.
* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
** Methodology. The 2014 AT&T-SBE Council Small Business Technology Poll was conducted with 1,042 small businesses from 48 states and the District of Columbia from March 26-31, 2014. The survey was conducted using the ResearchNow online business panel with small business owners or employees, who are the key decision-maker for computer purchases and maintenance, Internet service and telephones (e.g., information technology). Small businesses were defined as having between one and 20 employees, both part-time and full-time.
*** 4G speeds delivered by LTE in select markets, or HSPA+ with enhanced backhaul, where available. Deployment ongoing. Compatible device and data plan required. LTE is a trademark of ETSI. Learn more at att.com/network
About Small Business and Entrepreneurship Council
The Small Business and Entrepreneurship Council (SBE Council) is a 501c(4) advocacy, research, training and networking organization dedicated to protecting small business and promoting entrepreneurship. SBE Council works to educate elected officials, policymakers, business leaders and the public about key policies that enable business start-up and growth. Through advocacy, research, media outreach, training and education, SBE Council members and staff convey the importance of entrepreneurship to job creation, innovation, economic growth and U.S. competitiveness. SBE Council is viewed as one of the most powerful and effective organizations dedicated to protecting small business, and promoting entrepreneurship.
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company's suite of IP-based business communications services is one of the most advanced in the world.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.
© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE availability varies.
©2012 PR Newswire. All Rights Reserved.