IMAN Cosmetics Expands Marketing Reach to South Asian American Women Through International Film Festival Sponsorship - WLOX.com - The News for South Mississippi

IMAN Cosmetics Expands Marketing Reach to South Asian American Women Through International Film Festival Sponsorship

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE Omerge Alliances, LLC

Omerge Alliances aligns IMAN Cosmetics as the Exclusive Beauty Partner for the 2014 New York Indian Film Festival

NEW YORK, April 30, 2014 /PRNewswire/ -- Global cosmetics beauty powerhouse, IMAN Cosmetics, is the exclusive beauty partner for 2014 New York Indian Film Festival (NYIFF). The NYC-based film festival will occur May 5-10, 2014 at Village East Cinemas and present 34 screenings (full schedule found at www.iaac.us/NYIFF2014/index.htm).

Photo - http://photos.prnewswire.com/prnh/20140429/81931

Photo - http://photos.prnewswire.com/prnh/20140429/81932

Celebrating 100 Years of Bollywood at the 2014 New York Indian Film Festival, the oldest and most prestigious festival of its kind in the U.S., IMAN Cosmetics presents an exclusive screening of three Bollywood Films on Friday, May 9 at 6:15 pm at Village East Cinemas. The featured films include Mrs. Scooter, My Dear Americans and Afternoon. IMAN Cosmetics is offering 10 pair of free tickets to attend the May 9th screening via its "Bollywood Beautiful" Sweepstakes found at http://bit.ly/1hqmpM3 through May 6. IMAN Cosmetics will also offer Bollywood Eyes mini-makeovers for each attendee to their screening.

"We are in awe of the incredible beauty of South Asian women and are thrilled to celebrate 100 Years of Bollywood with them through our partnership with the 2014 New York Indian Film Festival, and look forward to building deeper relationships in the community for years to come," says IMAN Cosmetics General Manager Desiree Reid.  

This initiative was designed to elevate IMAN Cosmetics' brand awareness and position specifically with South Asian women, living in the U.S., UK, and beyond. With its market positioning as the world's foremost multicultural beauty brand for all women with skin of color, IMAN Cosmetics is engaging with the audience around their culture's passion point, film.

"Given the theatrical makeup of women in Bollywood, having a beauty partner for the Film Festival was a natural fit," says NYIFF President and Executive Director Aroon Shivdasani. "And having a global industry leader such as IMAN Cosmetics will help us deliver a unique film festival experience."

"IMAN has the broadest range of colors for women with skin of color globally for eyes, lips and face, bar none. We are excited to be able to help a brand with such a tremendous offering to women connect with their audience around consumer passion points such as film via the 2014 New York Film Festival," says Omerge Alliances Founder Olivia Scott.

Press: Olivia Scott 646-325-3201

Read more news from Omerge Alliances.

©2012 PR Newswire. All Rights Reserved.

Powered by WorldNow

208 DeBuys Road
Biloxi, MS 39531
(228) 896-1313

FCC Public File
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and WLOX. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.