Fishbat Affirms Adults Spend 11 Hours Each Day Using Digital Media - WLOX.com - The News for South Mississippi

Fishbat Affirms Adults Spend 11 Hours Each Day Using Digital Media

Posted: Updated:

In response to an article posted on Mashable, fishbat, a leading online marketing firm, discusses adults’ dependency on digital media and how much time per day people spend using electronic devices

BOHEMIA, NY / myprgenie.com / ACCESSWIRE / March 28, 2014 / fishbat, a leading online marketing firm, discusses a new report from Nielsen, which reveals that American adults spend 11 hours per day using digital media.

According to a March 6th article posted on Mashable titled “U.S. Adults Spend 11 Hours Per Day With Digital Media,” over 58 percent of adults in the U.S. own smartphones. Digital media is in abundance and most adults are exposed to it each day. The article says it’s easy to assume that the average adult spends a lot of time using electronics. In fact, Nielsen’s latest cross-platform report found that American adults (18+) spend, on average, 11 hours per day using digital media.

The article says digital media includes watching TV, listening to the radio and using smartphones. While adults watch live TV and listen to the radio the most, smartphone and Internet use ranked close behind.

Justin Maas, vice president of client relations at fishbat, a leading online marketing firm, says dependence on digital media will continue to grow as technology advances. “Technology has birthed these new kinds devices that literally do everything,” he says. “You can watch TV, chat with friends, video call, play games and do business, right on your smartphone. As we find that we can do more things with these devices, we will be more dependent on them. It’s astonishing that adults in the U.S. spend half the day attached to digital media devices.”

As people grow more dependent, Maas says it’s also an opportunity for brands to optimize their marketing campaigns. “As you can see, digital media is increasingly important in society,” he explains. “It’s also the best way to reach thousands of people. If your brand does not have a strategic mobile or digital campaign set in place, there’s a good chance you will be losing a lot of business.”

Contact: Scott Darrohn, scott@fishbat.com, 855-347-4228  

 

SOURCE: fishbat

 

ReleaseID: 413637

  • Most Popular StoriesMost Popular StoriesMore>>

  • Prosecutors: DNA evidence links Garcia to girl's murder

    Prosecutors: DNA evidence links Garcia to girl's murder

    Friday, August 29 2014 11:05 PM EDT2014-08-30 03:05:03 GMT
    The horrifying details of the capital murder of 5-year-old Janaya Thompson were presented to a judge Friday. A Gulfport detective talked about the evidence investigators have against Alberto Garcia.More >>
    The horrifying details of the capital murder of 5-year-old Janaya Thompson were presented to a judge Friday. A Gulfport detective talked about the evidence investigators have against Alberto Garcia. During Friday's hearing, prosecutors revealed that DNA evidence found on Janaya's body has come back from the crime lab with a positive match for Garcia's DNA.More >>
  • Breaking

    Man involved in fatal accident that killed wife apprehended

    Man involved in fatal accident that killed wife apprehended

    Friday, August 29 2014 6:09 PM EDT2014-08-29 22:09:42 GMT
    The man involved in Thursday's fatal accident on Wolf River Road that killed one woman is now in custody.More >>
    The man involved in Thursday's fatal accident on Wolf River Road that killed one woman is now in custody. Harrison County Sheriff Melvin Brisolara said Joshua Emmanuel Ladner, 27, was arrested at his home on Fire Tower Road in Pass Christian on Friday. He is charged with felony leaving the scene of an accident causing death and felony fleeing.More >>
  • Breaking

    Man killed by stolen van in Biloxi identified

    Man killed by stolen van in Biloxi identified

    Friday, August 29 2014 6:07 PM EDT2014-08-29 22:07:04 GMT
    The man who was killed by an alleged drunk driver in a stolen van on Friday morning has been identified.More >>
    The man who was killed by an alleged drunk driver in a stolen van on Friday morning has been identified. Harrison County Coroner Gary Hargrove said 26-year-old Christopher Curry, of Jackson, was pronounced dead at the Ocean Springs Hospital shortly before 7:15 a.m.More >>
Powered by WorldNow

208 DeBuys Road
Biloxi, MS 39531
(228) 896-1313

FCC Public File
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and WLOX. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.