Kroger to stop doubling coupons, lower prices instead - WLOX.com - The News for South Mississippi

Kroger to stop doubling coupons, lower prices instead

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(Toledo News Now) -

Kroger's Columbus Division has announced a comprehensive price reduction plan, investing millions of dollars to reduce prices across the store. Kroger merchandisers started cutting even more prices March 3, and all new low prices will officially be in place by April 2.

The Kroger team carefully selected items that are frequently found in most customers' shopping carts to ensure all customers would benefit from the price reductions over time.

-Kroger is reducing a significant number of produce prices. These lower prices also will encourage customers to increase the amount of healthy, nutritious produce in their diet. 

-The program includes a significant number of lower prices in natural foods and organics, reinforcing a rapid increase in natural foods sales over the last decade. Natural foods sales have more than doubled at Kroger stores in the last four years. That trend accelerated with the highly successful launch of the Simple Truth line of products, a Kroger exclusive. Kroger is rewarding natural foods and organic customers as part of this initiative.

As part of this investment in lower prices for all customers, Kroger's Columbus Division has made the decision to stop doubling coupons effective May 1. Kroger stores in the region will continue to accept manufacturer coupons, valid printables and valid electronic coupons at face value. In the Columbus Division, less than 2 percent of all customers are what Kroger categorizes as "heavy coupon users," and 86 percent of customers are not even using double coupons at all.

"Double coupons originated decades ago, in an era when none of the current online and electronic coupon options were available to customers and smart phones did not exist," said Jackie Siekmann, spokesperson for Kroger's Columbus Division. "Kroger will continue to evolve to meet the expectations of 21st century shoppers."

Kroger's investment in lowering thousands of prices for all customers will total at least three times the value currently received by a very small number of customers by doubling coupons.

"With the economic downturn in 2008, The Kroger Co. responded by reducing prices throughout our stores, benefiting both our customers and associates," said Siekmann. "We continue to leverage our scale as one of the largest retailers in the world to work with suppliers to reduce costs, and in turn pass those savings along to our customers."

The latest campaign to reduce every day prices is an extension of the ongoing investment. Some examples of the new pricing include:

-Roma Tomatoes: former retail $1.29/lb., new price $.99/lb.

-Nabisco Oreo 18 oz.: former retail $3.19, new price $2.99

-Kroger Peanut Butter 28 oz.: former retail $3.29, new price $2.99

-Pedigree 15 lb. dog food.: former retail $19.59, new price $12.99

In addition to price reductions, Kroger continues to offer customers comprehensive savings opportunities including fuel rewards, $4/$10 generic prescriptions, loyalty mailers tailored to individual customers' shopping habits, weekly specials and digital coupons.

Copyright 2014 Toledo News Now. All rights reserved.

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