New Snickers ad in Australia has sexist overtones - WLOX.com - The News for South Mississippi

Construction worker Snickers ad deemed sexist, 'epic'

Construction workers are only capable of respecting women when they're hungry, according to a new viral ad. (Source: Snickers Australia/YouTube) Construction workers are only capable of respecting women when they're hungry, according to a new viral ad. (Source: Snickers Australia/YouTube)

(RNN) - A Snickers ad might have made a few people snicker, but divided online reaction painted it as offensive and possibly sexist to both genders.

The 1:11 spot released Tuesday in Australia shows construction workers yelling complimentary things at women walking down the street, much to the surprise of the passersby.

"I appreciate your appearance is just one aspect of who you are!" one of the guys says.

The kicker is guys in construction don't act like themselves when they're hungry. Otherwise, complimentary remarks about the color of blouses would have been replaced with catcalls.

The ad has been viewed more than 1.2 million times on YouTube, and there are a considerable number of comments on the video and on Snickers' Facebook page.

Men and women expressed thoughts ranging from amusement at the turn on a common stereotype to promises of boycotts against the candy company.

"This is pretty epic," commenter Zachary Detton wrote.

On the other hand, Bryan Conn thought the minds behind it had "missed their chance."

"They could have easily made the reason men normally act vile is simply because we're hungry," he wrote. "Here, eat a Snickers, no more hungry, sexist men. They almost had it."

Twitter users also had a lot to say about the ad.

"Note to self: If women want to be treated well, men should not eat," @Cindy_Ritchie tweeted.

Copyright 2014 Raycom News Network. All rights reserved.

  • Construction worker Snickers ad deemed sexist, 'epic'More>>

  • Parenting

    Parenting

    Strengthen the bonds of your family with these great ideas.More >>
    Strengthen the bonds of your family with these great ideas.More >>
  • NEWSMore>>

  • PAGE 13: Fine art gallery has arrived in Waveland

    PAGE 13: Fine art gallery has arrived in Waveland

    Friday, May 25 2018 10:26 PM EDT2018-05-26 02:26:33 GMT
    A husband and wife from New Orleans have opened a modern art studio and gallery in Waveland. (Photo source: WLOX)A husband and wife from New Orleans have opened a modern art studio and gallery in Waveland. (Photo source: WLOX)
    A husband and wife from New Orleans have opened a modern art studio and gallery in Waveland. (Photo source: WLOX)A husband and wife from New Orleans have opened a modern art studio and gallery in Waveland. (Photo source: WLOX)

    A husband and wife from New Orleans have opened a modern art studio and gallery in Waveland. The operation is inside one of the city's most contemporary buildings.

    More >>

    A husband and wife from New Orleans have opened a modern art studio and gallery in Waveland. The operation is inside one of the city's most contemporary buildings.

    More >>
  • Sheriff conducts risk assessment for Harrison County School District

    Sheriff conducts risk assessment for Harrison County School District

    Friday, May 25 2018 10:05 PM EDT2018-05-26 02:05:43 GMT
    Harrison Co. Sheriff Troy Peterson reviews notes from conversations he had with students in the Harrison Co. School District. His office conducted an independent risk assessment for the district through the eyes of students. (Photo source: WLOX)Harrison Co. Sheriff Troy Peterson reviews notes from conversations he had with students in the Harrison Co. School District. His office conducted an independent risk assessment for the district through the eyes of students. (Photo source: WLOX)
    Harrison County Sheriff Troy Peterson reviews notes from conversations he had with students in the Harrison County School District. His office conducted an independent risk assessment for the school district through the eyes of students.Harrison County Sheriff Troy Peterson reviews notes from conversations he had with students in the Harrison County School District. His office conducted an independent risk assessment for the school district through the eyes of students.

    School district risk assessments have to be done every year. It’s required by state law. But for the next school term, an independent study by the Harrison County Sheriff's Office through the perspective of students could make the county school district safer.

    More >>

    School district risk assessments have to be done every year. It’s required by state law. But for the next school term, an independent study by the Harrison County Sheriff's Office through the perspective of students could make the county school district safer.

    More >>
  • Gulfport sex offender may have added your picture to his collection

    Gulfport sex offender may have added your picture to his collection

    Friday, May 25 2018 7:39 PM EDT2018-05-25 23:39:23 GMT
    When police asked James Andrew Kenny, 46, why he was taking pictures of women he didn't know, he said they were "for his personal sexual interests." (Photo source: Gulfport Police Dept.)When police asked James Andrew Kenny, 46, why he was taking pictures of women he didn't know, he said they were "for his personal sexual interests." (Photo source: Gulfport Police Dept.)
    When police asked James Andrew Kenny, 46, why he was taking pictures of women he didn't know, he said they were "for his personal sexual interests." (Photo source: Gulfport Police Dept.)When police asked James Andrew Kenny, 46, why he was taking pictures of women he didn't know, he said they were "for his personal sexual interests." (Photo source: Gulfport Police Dept.)

    Have you seen this man following you around the Crossroads Mall area in Gulfport? If so, you may be disturbed to find out he's a registered sex offender who police say admitted to taking pictures of women for his personal use. 

    More >>

    Have you seen this man following you around the Crossroads Mall area in Gulfport? If so, you may be disturbed to find out he's a registered sex offender who police say admitted to taking pictures of women for his personal use. 

    More >>
Powered by Frankly