Firearms company apologizes for gun-toting 'David' ad - WLOX.com - The News for South Mississippi

Firearms company apologizes for gun-toting 'David' ad

Posted: Updated:
Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter) Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter)
  • InternationalMore>>

  • Mosque attack kills 64 in Iraq, Sunnis halt talks

    Mosque attack kills 64 in Iraq, Sunnis halt talks

    Friday, August 22 2014 5:54 PM EDT2014-08-22 21:54:56 GMT
    Iraq's most influential Shiite cleric has called on the country's leaders to settle their differences in a "realistic and doable" manner and swiftly form a new government, badly needed in the face of a...More >>
    Gunmen attacked a Sunni mosque during Friday prayers and killed at least 64 people, prompting Sunni lawmakers to withdraw from talks on forming a new, more inclusive government capable of confronting the Islamic extremists...More >>
  • West condemns Russia over convoy to Ukraine

    West condemns Russia over convoy to Ukraine

    Friday, August 22 2014 5:25 PM EDT2014-08-22 21:25:06 GMT
    Ukraine's armed forces say they have caused heavy casualties among pro-Russian separatist forces, although their overall advance quelling the rebel resistance remains haphazard and faltering.More >>
    Tensions between Russia and Ukraine escalated sharply on Friday as Moscow sent more than 130 trucks rolling across the border in what it said was a mission to deliver humanitarian aid. Ukraine called it a "direct...More >>
  • Mexico creates special economic-crime force

    Mexico creates special economic-crime force

    Friday, August 22 2014 5:15 PM EDT2014-08-22 21:15:26 GMT
    Mexico launched a special 5,000-strong police force Friday to combat industrial, farm and business crime that has extended far throughout the country's economy, strangling commerce in some regions.More >>
    Mexico launched a special 5,000-strong police force Friday to combat industrial, farm and business crime that has extended throughout the country's economy, strangling commerce in some regions.More >>

(RNN) – Illinois-based arms company Armalite apologized Monday after its appropriation of world-famous art ignited the ire of Italians.

A tweet in May 2013 showed Michelangelo's David wielding an AR-50A1 rifle as part of the company's A Work of Art ad campaign.

It has sparked international outrage 10 months after it was tweeted, with Italy's culture minister, Dario Franceschini, taking issue with the usage via Twitter.

Franceschini threatened to take action against the company, according to the Guardian, and Italians made their feelings known on the company's Facebook page.

Cristina Acidini, the superintendent of the State Museums of Florence, claimed the image of David is copyrighted to Italy, according to CNN.

In a statement posted on Ammoland, the company expressed regret for any offense the ad caused and said the company ownership has changed since the advertisement was posted.

Mark Johnson, the company's chief executive officer, said on Ammoland he considered the ad "in poor taste."

Michelangelo completed the marble masterpiece David in 1504, and it is considered one of his most famous works. It depicts the future hero and future king at a pivotal moment, clutching the stone and with a sling over his shoulder as he contemplates his upcoming battle against the larger Goliath.

The original can be seen in the Galleria dell'Accademia in Florence, according to the Michelangelo Gallery online, and copies abound throughout the world.

For a closer look at the work of art, visit Stanford University's Digital Michelangelo Project, which, unlike the ad, includes the statue's full-frontal nudity.

Copyright 2014 Raycom News Network. All rights reserved.

Powered by WorldNow

208 DeBuys Road
Biloxi, MS 39531
(228) 896-1313

FCC Public File
EEO Report
Closed Captioning

All content © Copyright 2000 - 2014 Worldnow and WLOX. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.