Is Valentine's Day becoming irrelevant?

Is Valentine's Day fading away?
Is Valentine's Day fading away?

SOUTH MISSISSIPPI (WLOX) - Valentine's Day has been around for hundreds of years. The tradition of getting your loved ones flowers, chocolates and maybe a card or two is timeless. In 2014, is the day of love losing its luster and becoming old fashioned?

Valentine's is still a huge day for the card industry. Terrie Goldsmith works for Hallmark, one of the busiest companies during the holiday. Despite being inundated with sappy cards and stuffed animals, she says it's still one of her favorite days of the year.

"It's a good day to renew and come, you know, we're all so busy as people and it's a nice time to sit back, relax and be romantic," Goldsmith said.

Goldsmith knows how to keep a flame burning. Her husband of 24 years was surprised when she came home with Socker Boppers as his gag gift. She said it didn't take him long to figure out what the inflatable boxing gloves were for.

"He didn't quite understand what they were until I put them on and commenced to beating him up just a little bit. I was showing him my love."

People in the card industry aren't the only ones who see more Valentine's than the rest of us. Melissa's Specialty Cakes in Long Beach sees a big boom in business this time of year.

"Valentine's Day is huge," said owner Melissa Fischer.

For her business, that means tons of orders for cakes and other goodies, but once she hangs up the apron, it's all about tradition.

"We go to dinner. That's our thing for Valentine's Day, and usually we make sure that our children and grand children have Valentine's. That's more important to us."

I didn't just talk to business owners who benefited from Valentine's sales. It's safe to say that I couldn't find one person who felt that the holiday was fading away. In fact, it may be around for hundreds of years to come.

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