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SOURCE Stradella Road
-Stradella Recognized For Work On Blockbuster Hits-
LOS ANGELES, Feb. 11, 2014 /PRNewswire/ -- Stradella Road, a digital services and social media agency with deep roots in Hollywood and Silicon Valley, has been recognized by Fast Company as one of the Top 10 Most Innovative Companies in Hollywood. Fast Company's annual Most Innovative Companies issue honors leading businesses, and included in the magazine are rankings of the Top 10 Most Innovative Companies in 10 critical areas. Stradella Road has been profiled as one of the 10 Most Innovative Companies in the 10 Hottest Sectors.
Stradella Road is a Santa Monica based digital services and social marketing company founded in 2008 by veteran marketing executive Gordon Paddison. The company develops global marketing campaigns for studios and networks and nurtures audience affinity to build authentic communication channels for filmmakers, artists and the creative community.
In naming Stradella Road to the prestigious Fast Company ranking, editors and reporters at the magazine wrote, "For helping Hollywood's biggest properties shine in the social age. In 1994, Gordon Paddison set up the first interactive division at a Hollywood movie studio, New Line, correctly betting that the future of movie marketing was in digital. Two decades and 200-plus movies later, Paddison's independent shop is the go-to solution for studios in need of help with their online campaigns. Stradella Road was behind the promotion of such hits as Les Miserables and Django Unchained, and currently is working on the forthcoming Fifty Shades of Grey film…"
In 2013, Stradella Road embarked on a growth strategy to expand the range of digital services offered to entertainment and consulting clients. The company has increased staff and has a seasoned team of developers, artists, analysts and online marketing specialists who have managed social campaigns for Fast and the Furious 6, Mud, Dallas Buyers Club, All is Lost, Much Ado About Nothing, Django Unchained, Les Miserables, and upcoming projects Fifty Shades of Grey and The Giver, among others.
Among its many clients, Stradella Road represents Academy Award-winning filmmaker Peter Jackson for digital brand strategy and provides consulting and social media support for clients, including Twitter, RealD, Universal Pictures, Focus Features, LionsGate, LucasFilm, The Weinstein Company, Warner Bros., Anchor Bay Entertainment and ABC-Disney Television.
Stradella Road's "Moviegoers" study provided film marketers with actionable insights to best reach movie consumers over the current decade. A consortium of media companies including AOL, Facebook, Fandango, Google, Microsoft, MovieTickets, and Yahoo! supported the study.
For more information about Stradella Road and its full range of services, please visit www.stradellaroad.com.
The new issue of Fast Company is available online at www.fastcompany.com, and at news stands on February 18.
ABOUT FAST COMPANY
Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, ethical economics, leadership, and design. Fast Company and FastCompany.com inspire readers and users to think beyond traditional boundaries and create the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, one of the U.S.'s leading media companies.
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